(Np)QÆDPRIÃMNICTWO (B:s)E (NNAW^ALXNIJ POS)QÆBNIK (B/s)E - (NkUPALOWA(B, (Ng(B. )Qæ.s)E; (NaRT@H(B, (Nt(B. (Nm(B.s; (NbERDAR(B, (Nm(B. (Nm(B.s; (NbUTENKO(B, (Nn(B. (Nw(B.s; (NkUPALOWA(B, (Ng(B. )Qæ.,s)E; (NkI)QÇWSXKIJ NACÆONALXNIJ UNÆWERSITET ÆMENÆ tARASA {EW^ENKAs)E ((NkI)QÇW (B:s)E (Nwpc kI)QÇWSXKIJ UNÆWERSITET(B,s)E, 2023)
(NoRIG)QÆNAL ZAPISU ZA POSILANNQMs)E
Keywords: (NeOKOM)QÆKAs)E -- (Np)QÆDPRIÃMNICTWOs)E; (NP)QÆDPRIÃMNICXKA DÆQLXNÆSTXs)E; (NB)QÆZNES(B-(NSEREDOWI]Es)E; (NM)QÆKROPÆDPRIÃMNICTWOs)E; (NMALE P)QÆDPRIÃMNICTWOs)E; (NMAKROP)QÆDPRIÃMNICTWOs)E; (NROZWITOK WLASNO)QÇ SPRAWIs)E; (NB)QÆZNES(B-(NPLANUWANNQs)E; (NMARKETINGs; (NKULXTURA B)QÆZNESUs)E; (NDERVAWNE REGUL@WANNQs